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Plan your career pathways through the Career & Technology Education Coherent Sequences of courses for Marketing Education: Marketing Yourself (9-12) An introductory course designed as a portfolio-based personal development course for all students. Students will develop a systematic approach for evaluating and seeking career opportunities by discovering how personal qualities relate to successful performance. Entrepreneurship (11-12) A course designed to provide a foundation to plan, design, and start a profitable business venture. A recommended component of this course is the development of a plan for a new business. Prerequisite: None Semester: 1 Credit: 1/2 Marketing Dynamics (11-12)
An occupationally-specific course designed to focus on the study of marketing concepts and principles and their practical applications. Students will gain a working knowledge of the marketing concept and its application. Students are employed for one-half day in approved occupations such as fashion marketing, food marketing, restaurant marketing, general merchandising and sales. Prerequisite: None Semester: 2 Credit: 3 Marketing Management - Career Preparation II (Co-op 2) (12) An advanced marketing course with an emphasis on developing decision-making skills. The development of a marketing research project is a recommended component. Designed as a second year co-op program. Prerequisite: Marketing Dynamics Co-op Semester: 2 Credit: 3
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