Principles of Business, Marketing, and Finance

Course: Principles of Business, Marketing, and Finance   
1st Nine Weeks2nd  Nine Weeks3rd NineWeeks4th Nine Weeks

Unit(s): Business in a Global Economic Environment

Business Organization & Management

Unit(s): Business Organization & ManagementUnit(s): Business Operations & Technology

Unit(s): Personal Finance 

Management

Chapter 1 

Economic Decisions and Systems 

 

Learning Objectives:

• Distinguish between consumer needs and wants; good and a service.

• Defining the basic  economic problem; identifying the steps in making effective business decisions.

• Distinguish between the various types of economic systems and answer the three economic questions.

• Describe supply and demand and how they affect the prices of goods and services.

Chapter 2

Economic Activity

 

Learning Objectives:

• Analyze information about fundamental economic data used in our society. 

• Describe the different phases of the business cycle, consumer prices, and interest rates.

• Identify the economic challenges that come from investing, borrowing.

Chapter 3

Business in a Global Economy

 

Learning Objectives:

• Compare and contract importing, exporting. Recognize the importance of trade relations, and global curreiences 

• Analyze geographic, economic, cultural, and political aspects of international business; examining trade relations

• Assess the different methods of organizing international business activities such as; joint ventures, and  multinational corporations.  

Chapter 4

Social Responsibility of Business and Government

 

Learning Objectives:

• Identify the various actions that business take to improve society

• Analyze the actions by the government to protect workers, consumers, and business activities. 

• Evaluate the various utility regulations of unfair, business practices, and governments spending and borrowing.

Chapter 5

Business Organization 

 

Learning Objectives:

• Describe the changes that have occurred in US employment and the number of businesses.

• Identify the major forms of business ownership and  compare and contrast the strengths and limitations of each. 

• Analyze effective businesses and alternative structures  for businesses. 

Chapter 6

Entrepreneurship and Small Business Management

 

Learning Objectives:

• Identify the characteristics of today’s entrepreneurs and what it takes to start their own business.

• Examine Information on the advantages and disadvantages of small business ownership and resources available to small business owners.

• Explore the elements of a business plan and the sources of financing for a new business. 

Chapter 7

Management and Leadership

 

Learning Objectives:

• Identify the five functions of management and the styles managers use to work with employees.

• Compare leadership to management and examine the characteristics of an effective leader; Review human relation skills and the ways leaders influence others.

• Understand the ethical management and how leaders can influence.

Chapter 8

Human Resources, Culture, and Diversity

 

Learning Objectives:

• Describe the changing workforce in today's businesses; Examine the work of human resources personnel.

• Examine ways to identify and hire employees, the types of compensation, and benefit plans;

• Review the steps to employee performance management. 

Chapter 9

Career Planning and Development

 

Learning Objectives:

• Identity career planning activities

• Explore the various personnel factors, career experience, and information sources about  jobs.

• Understand how to complete employment application forms, resumes, and cover letters; Applying for employment online is also addressed.

Chapter 10

Marketing

 

Learning Objectives:

• Identify basic marketing concepts; marketing strategies, and consumer decision making.

• Analyze the importance of marketing research; developing new products; and how products and services differ.

• Determine an effective selling price; characteristic of channels; distribution and retailing. 

• Describe importance to communication in marketing; common types of promotion; merchandising for retailers

Chapter 11

Business Technology

 

Learning Objectives:

• Identify the various computer systems and software applications  

• Examine the different uses for management information systems and ecommerce

• Describe workplace and personal applications of technology; social concerns.  

Chapter 12

Financial Management

 

Learning Objectives:

• Examine the financial questions faced by businesses; prepare and use business budgets.

• Analyze financial records, the difference between income and balance sheets.

• Describe the components of payroll systems; payroll records and paychecks.

• Identify the steps in financial decision making.   

Chapter 13

Production and Business Operations

 

Learning Objectives:

• Describe the role of producers and production in the economy; methods used to manufacture products.

• Discuss the major production activities; manufacturing procedures.

• Examine the importance of effective business operations and tools used.  

Chapter 14

Risk Management

 

Learning Objectives:

• Identify important business risks; steps to deal with risk.

• Discuss the importance of insurance concepts; types of business insurance.

• Describe risks that businesses face that are uninsurable; strategies that help reduce risk; national and international activities.

Chapter 15

Consumer in the Global Economy

 

Learning Objectives:

• Identify consumer information sources, wise buying actions and shopping locations.

• Examine the various rights and responsibilities of consumers.

• Explain the actions used to resolve consumer problems and legal alternatives

Chapter 16

Money Management

and Financial Planning

 

Learning Objectives:

• Analyze money management basics and the reports used to measure financial progress.

• Identify steps used to budget and develop personal financial statements.

• Examine different types of taxes and how to file federal income tax.

• Discuss financial planning. 

Chapter 17

Banking and Financial Services

 

Learning Objectives:

• Explain the banking system and the differing financial institutions.

• Assess savings, payments, loans and other financial services.

• Examine transferring funds using checks; other payments methods. 

Chapter 18

Consumer Credit

 

Learning Objectives:

• Explain the types of consumer credit; advantages and disadvantages of using credit.

• Examine how interest and finance charges are calculated.

• Review credit card applications, loan contract, monthly statements and other credit documents.

• Identify regulations protecting credit users; problems using credit.

Chapter 19

Savings and Investment Strategies

 

Learning Objectives:

• Identify different types of investments and factors to consider when selecting investments.  

• Analyze the various types of stock, investing in stock; and stock values.

• Compare and contrast government and mutual bonds.

• Examine various housing options for home buying activities.

• Explain investing in commodities and collectibles. 

Chapter 20

Insurance

 

Learning Objectives:

• Identify the different risks that automobile owners face; insurance coverage needed.

• Analyze the different types of coverage for property insurance; factors that affect coverage rates.

• Explain life insurance principles processes to buy insurance.

• Assess health; disability; and long term care insurance as well as the providers of health insurance

Required Project: Build an International Business

Required Project: Global Business Project

Global Business Presentation

Required Project: Marketing Mix

Required Project: Consumer Awareness

Careers in Finance (Insurance)

Additional Activities: 20 Bean Salary (Needs vs. Wants)Additional Activities: Power of Vision and Mission

Additional Activities: Super Bowl Ad

1

Additional Activities: Prom Consumer Activity

Reward & Demand

Employability Skills   

Cycle 1: 

-Professionalism

-Ethics

127.15(1)(A)

127.15(1)(E)

127.15(1)(F)

127.15(1)(G)

127.15(1)(H)

127.15(1)(I)

127.15(1)(K)

127.15(1)(L)

127.15(1)(M)

Cycle 2: 

-Teamwork

-Problem Solving

127.15(1)(B)

127.15(1)(I)

Cycle 3:

-Self Management Skill

-Conflict Resolution

-Leadership

127.15(1)(B)

127.15(1)(D)

127.15(1)(E)

127.15(1)(F)

127.15(1)(G)

127.15(1)(H)

127.15(1)(I)

127.15(1)(J)

127.15(1)(M)

Cycle 4:

Communication Skills

127.15(1)(C)

CHOICES 360 Activities L1   
Interest Profiler OR A Picture of Me in the Future OR 
Career Finder Cover Letter Creator