Marketing

Unit 1 Seven Core Functions

• Define marketing

• Identify the seven core functions (channel management, marketing information management, market planning, pricing, product-service management, promotion, selling)

• Explain the marketing concept

Unit 2: Marketing Mix (4 P’s)

• Identify and analyze the four elements of the marketing mix (place price, product, promotion)

• Explain how each component of the marketing mix contributes to successful marketing.

Unit 3: Marketing Plan/SWOT

• Define and explain the internal and external influences of marketing planning. 

• Explain how to use a SWOT analysis 

• Define and conduct a SWOT analysis to make informed business decisions

Unit 4: Market Identification

• Define and identify the market and target market. 

• Identify examples of niche marketing

• Compare and contrast types of markets (Business to Business (B2B) and Business to Consumers (B2C))

• Evaluate effective markets for real-life scenarios

Unit 5: Market Segmentation

• Define and identify the types of market segmentation

• Analyze the impact of buying decisions based on culture

• Apply market segmentation concepts to a real-world situations

Unit 6: Marketing Information Management

• Identify and describe marketing information and how it influences marketing decisions

• Compare primary and secondary research while using learned marketing-research tools

• Define data sources that can be analyzed in a business

• Identify key metrics to help analyze data and make recommendations

Unit 7: Pricing

• Define the terms price, profit, market share and competition

• Investigate and identify how businesses make pricing decisions

• Analyze factors affecting price: supply and demand, perceived value, costs, expenses (profit margin), and competition

• Define and identify pricing strategies: 

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Unit 8: Product/Service Management

• Explore the concept of product mix (product lines, product width, & product depth)

• Identify and explore the components of the product life cycle (introduction, growth, maturity and decline)

• Explore and analyze marketing decisions and product mix for current businesses.

Unit 9: Promotional Mix

• Define the elements of the promotional mix (advertising, public relations, personal selling and sales promotion. 

• Explore the features and benefits of a product

• Analyze information sources for effectiveness in achieving a desired outcome of product

Fall CCA

Unit 10: Promotional Channels

• Define and explore advertising used in various media

• Describe various public relation activities (press release, publicity management)

• Identify the various forms of sale promotions (coupons, loyalty programs, rebates, samples, premiums, sponsorships, product placement)

• Explore the role of marketing ethic in relationship to promotional strategies

Unit 11: Channel of Distribution

• Define and analyze the channels of distribution 

• Explore the roles of intermediaries (manufacturer, agent, wholesaler/industrial distributor, retailer, consumer/industrial distributor)

Unit 12: Client Needs and Wants

• Define personal selling as a marketing function

• Identify the role of customer service as a component of the selling relationship

• Explore the importance of preparing the sale, product features and benefits, needs of the target market

• Identify and explore customer buying behaviors (emotional, rational, patronage)

Unit 13: Sales

• Discover the various steps of the selling process (customer approach, determine needs, present product, overcome objections, close sale, suggestive selling)

• Identify effective strategies and techniques for various sales situations

• Explore how to pitch a sales presentation using the steps of the sales process

Unit 14: Marketing Plan

• Identify what a key target audience is

• Define how and why an appropriate message and medium can attract customers

Unit 15: Project Management

• Explore the various tools available to manage a project (Gantt Chart)

• Define the components of a project plan (goal schedule, timeline, budget, HR, quality management, risk management, monitoring, controlling)

Unit 16: Ethics in Marketing

• Analyze the role and use of ethics in marketing

• Discover how ethics has affected a company’s profitability

• Apply marketing ethics to decision-making process

Spring CCA

Required Project:

Marketing Toy

Required Project:

Marketing Functions

Required Project:

Sales Pitch/Product Launch

Required Project:

School Promotion/Marketing Plan

Employability Skills:

-Professionalism

-Ethics

Employability Skills:

Teamwork-Problem Solving

Employability Skills:

-Self Management Skill

-Conflict Resolution-Leadership

Employability Skills:

Communication Skills