Practicum in Marketing

Unit 1 Professionalism/Fundamentals 

• Effective professional Communication-Email communication that is professional, but not AI alone.

• Work within a team to show positive results using collaboration skills

• Follow the basic tenets of professionalism

◦ Arrive on Time

◦ Begin assigned tasks

◦ Complete assigned tasks on time

◦ Follow all company/ school rules

• Demonstrate leadership qualities by belonging to a CTE organization/student organization

• Explore the impact of multiculturalism and multi generationalism on marketing activities

• Describe the various types of business activities at home and globally

Unit 2: Functions and Foundations of Marketing

• Define the marketing concept 

• Describe each marketing function and the connection to the marketing concept

• Explain how each part of the marketing mix contributes to successful marketing

• Illustrate the importance of marketing strategies in the marketing mix

• Explain the importance of target markets

• Compare and contrast advantages and disadvantages of market segmentation and mass marketing

• Distinguish between geographic, demographic, psychographic and behavioral segmentation

• Explain the nature of marketing planning

• Relate product-mix strategies to meet customer expectations

• Define the product life cycle

Unit 3: Math in Marketing

• Use real-life marketing examples involving calculations involving money, time, materials and data 

• Interpret charts and graphs to make informed marketing decisions

• Use formulas and equations to determine price, profit, costs, and break-even point

• Create mathematical models for real-life situations and determine rate of change mathematically

Unit 4: Economics in Marketing

• Define characteristics of economic goods and services

• Identify economic needs and wants

• Explain the concept of utility and cite examples of types of utility

• Describe the function of prices in markets and clarify how supply and demand affects prices

• Compare and contrast how economies answer basic economic questions

• Explain why most economies are mixed and determine the relationship between government and business

• Determine characteristics of a private enterprise system and explain its advantages and disadvantages

• Identify- examples of competitive business situations such as price or nonprice competition

• Identify economic measurements used to analyze and economy and describe how they are used in a market economy

• Describe the concept of price stability as an economic measure

• Interpret the measure of consumer spending as an economic indicator

• Examine the impact of a nation’s unemployment rates and describe the economic impact of inflation on business

• Explain the concept of business cycles and describe the impact that phases of a business cycle have on the economy

Unit 5: Promotion and Advertising in Marketing

• Explain the communication processes as used in promotional activities

• Understand the concept of the promotional mix and evaluate the types of promotions

• Define the role of promotion as a marketing function and describe the use of ethics in promotion

• Explore the regulation of promotion

• Explain the nature of direct marketing channels

• Identify and model communication channels used in sales promotion and describe channels used in public relations activities

• Illustrate types of advertising media

• Differentiate between product and institutional advertising and identify elements of an advertisement

• Describe channels of distribution

• Identify physical distribution activities and their costs

Fall CCA

Unit 6: Informational Technology in Marketing

• Identify social media trends in marketing

• Identify ways that technology impacts business

• Apply web-search skills while demonstrating word-processing skills

• Use Excel and Access Word applications effectively

• Discuss trends affecting marketing and research emerging technologies in marketing

Unit 7: Finance and Pricing

• Illustrate types of financial services and explain the purpose of a credit contract 

• State goals of pricing and identify factors affecting pricing

• Explain how pricing affects product, place, and promotion decisions

• Compare and contrast pricing policies and calculate a product’s price

• Describe the role of business ethics in pricing and analyze legal considerations for pricing

Unit 8: Business Risks and Workplace Protection

• Categorize business risks and interpret how various types of risks impact business activities

• Evaluate security precautions and demonstrate knowledge of safety precautions in the workplace

• Apply ethics to demonstrate trustworthiness

• Explain the nature of business ethics and describe legal issues affecting businesses

• Defend the nature of human resources regulations

• Explain the nature of workplace regulations including OSHA and ADA

• Discuss employment relationships

• Illustrate the nature of trade regulations and describe the impact of antitrust legislation

Unit 9: Customer Relations and Purchasing

• Differentiate among a feature and a benefit

• Compare and contrast between consumer and organizational buying behavior

• Determine customer needs and wants

• Classify buying motives and analyze how customers and organizations apply the decision-making process

• Locate product information and illustrate the selling process

• Explain the nature of positive customer relations

• Describe a customer service mindset

• Explain the management role on customer relations

• Identify various company brand promises

• Evaluate alternative responses to workplace situations based on personal or professional ethical responsibilities

• Identify personal and long-term workplace consequences of unethical or illegal behaviors

• Investigate the most appropriate response to workplace situations based on legal and ethical considerations and demonstrate responsible behavior, honesty, integrity, and ethical work habits

• Explore ways of reinforcing company image through employee performance and describe the use of technology in customer relationship management

Unit 10: Careers in marketing

• Develop a working portfolio containing components such as resume, cover letter, references, letter of recommendation, and work samples

• Analyze personal social media accounts for potential employability and demonstrate interview skills

• Identify training, education, and certification requirements for occupational choice and participate  in career-related training or degree programs

Spring CCA

Required Project:

Marketing Mix-Company Analysis

Required Project:

Promote and Deliver

Required Project:

Mastering the Mind of the Buyer

Required Project:

Marketing Careers Research Project

Employability Skills:

-Professionalism

-Ethics

Employability Skills:

Teamwork-Problem Solving

Employability Skills:

-Self Management Skill

-Conflict Resolution-Leadership

Employability Skills:

Communication Skills