Unit 1 Professionalism in Social Media Marketing - Define Professionalism
- Identify specific traits of a true professional
- Demonstrate time-management skills by prioritizing tasks
- Demonstrate a productive work ethic
Unit 2: Introduction to Social Media Marketing - Define In-Bound and Out-Bound Marketing
- Identify the various social media platforms
- Define social media marketing
- Describe the evolution of Social Media
- Define how social media has,changed marketing strategy
Unit 3: A Marketing Tool; Social and Mobile Media - Analyze and evaluate social media platforms
- Communicate information effectively using social publishing platforms such as Instagram, Pinterest, and Tumblr
- Effectively use social entertainment platforms such as YouTube, Flickr, and Vine
- Analyze and evaluate social commerce platforms such as Groupon, Yelp!, and 4Square as marketing tools
- Evaluate emerging social media platforms
- Define mobile marketing and identify advantages and disadvantages of mobile marketing
- Use mobile marketing tools such as (SMS)/(MMS), QR Codes and various mobile phone applications
| Unit 4: Successful Social Media in Marketing - Explain the role of social media in marketing research and analytics
- Measure the success of social media marketing using analytics data
- Define the social media marketing process
- Understand how participation is an important aspect of the marketing mix
- Promote a brand/company through integration of social media into an Integrated Marketing Plan
- Develop a social media marketing plan
Unit 5: The Legal Side of Social Media Marketing - Define the legal boundaries and concepts affecting social media
- Apply ethics to social media organizations
- Identify the risks associated with social media marketing
- Define and explain the concept of real-time marketing
Unit 6: Evaluation - Evaluate how social media has influenced marketing
- Evaluate how social media has influenced the way people communicate
- Identify the risks associated with digital marketing
Stukent Social Media Marketing Certification Fall CCA |
