| Course: Sports and Entertainment Marketing Scope and Sequence with TEKS |
| 1st Marking Period | 2nd Marking Period |
| Unit(s): Introduction to Sports and Entertainment Marketing | Unit(s): Sports and Entertainment Marketing Strategies |
Unit 1 Professionalism in Sports and Entertainment Marketing • Demonstrate Professionalism through practice • Demonstrate Integrity by complying with all rules and regulations • Demonstrate Time Management skills through classwork
Unit 2: Functions of Marketing • Relate the Marketing Concept to Sports and Entertainment • Connect each part of the Marketing Mix to Successful Marketing • Identify the Pluses and Minuses of Market Segmentation and Mass Marketing • Describe International Marketing in relation to the Sports and Entertainment business
Unit 3: Profit, Pricing, and Risks • Relate Profit and Loss to Statements and Balance Sheets • Analyze Pricing Strategies related to Sports and Entertainment Marketing • Identify the Risks associated with Sports and Entertainment marketing • Explain how to control risks related to Sports and Entertainment Marketing
Unit 4: Marketing and Its Importance • Simulate how to market a Sports and Entertainment product • Evaluate the key components of a Marketing Plan • Give examples of successful Sports and Entertainment Marketing • Define Event Marketing • Identify what makes a successful event according to: The Event/The Sponsor/The Spectator
Unit 5: Product Planning and Distribution • Using a Sports or Entertainment product identify the Life Cycle of the Product • Describe various Channels of Distribution for Sports and Entertainment Products • Explain how Entertainment Awards relate to a \Promotional Value for a Product | Unit 6: licensing, Sponsorship, and Endorsements • Define Sponsorship Issues • Explain Benefits of Sponsorship Opportunities • Identify Components of Endorsement Contracts • Discuss how Celebrity Behavior affects Endorsements • Explain the Advantages and Disadvantages of Licensing • Identify examples of Licensing in Sports and Entertainment
Unit 7: A Historical Perspective • Research early pioneers in the field of Sports and Entertainment Marketing • Identify and Define Sports Marketing and Entertainment Marketing • Explain topics including Legislation that affects Sports and Entertainment Marketing • Identify emerging technologies affecting the Sports and Entertainment field
Unit 8: The Fan Experience • Describe how situations can affect the Fan Experience • Identify and Describe specific Game Operations • Identify Game Activities and their effect on the Game Experience • Create a plan to increase game attractiveness • Identify elements of the Promotional Mix
Unit 9: Careers in Sports and Entertainment Marketing • Explore how demographics has affected the industry • Research Careers in Sports and Entertainment Marketing • Identify and Describe the various roles in Sports and Entertainment Marketing
Spring CCA |
| Required Project: | Required Project: |
| CHOICES 360 Activities L2 |
| Work Values Sorter OR | Career Plan Builder |
| CHOICES 360 Activities L3 |
Employability Skills: -Professionalism -Teamwork-Problem Solving | Employability Skills: -Communication Skills -Self Management Skill |