Course Catalog - Marketing & Sales

Marketing & Sales

Business & Industry Endorsement

PR: Prerequisite   |   CR: Credit for Course   |   SEM: Semesters   |   LC: Local Credit

(It is recommended students follow the program of study sequence level 1-4 as outlined by TEA.)

Level 1: Principles of Business, Marketing, & Finance #8206

Course focuses on economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles.

SEM: 2 CR: 1

Level 2: Marketing #8219

Marketing explores the seven core functions of marketing including marketing planning, marketing-information management, pricing, product/service management, channel management, and selling. Students will demonstrate knowledge in hands-on projects which may include conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product/service.

SEM: 2 CR: 1

Level 3: Sports and Entertainment Marketing #8655

Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

SEM: 1 CR: .5

Level 3: Social Media Marketing #8224

Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

SEM: 1 CR: .5

Level 4: Practicum in Marketing #8657 

Practicum in Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students will gain knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk management, and selling skills. Students will integrate skills from academic subjects, information technology, interpersonal communication, and management training to make responsible decisions. The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical courses in marketing.

SEM: 2 CR: 2